Environmental scanning aims to identify your community’s risk factors that can contribute to underage or excessive alcohol consumption. Conducting a scan allows you to observe and document the 4 P’s: Price, Product, Promotion, and Placement. Recording these observations and pairing that information with other assessment data, such as youth survey data, allows you to create a clear picture of alcohol in your community. From that picture, you can then identify strategies to reduce underage and excessive use of alcohol.
