SAMHSA, the primary federal agency leading efforts to advance the behavioral health of the nation, recognizes the need for states, territories, tribes, crisis centers, counties, communities, emergency service providers, and other partners to speak with one voice so that there is a clear understanding about what the 988 Lifeline is and how it works. The 988 Partner Toolkit was developed with resources for partners to use and share information about the 988 Lifeline with this alignment in mind.
The 988 Partner Toolkit is a one-stop shop for social media, video, print, radio, FAQs, messaging, and other marketing materials for anyone to use to promote awareness of 988. We encourage you to take any items within the Toolkit and use them as a starting or finishing point towards promoting the 988 Lifeline.