Public health and commercial tobacco prevention practitioners have increasingly centered equity in policy development to ensure that policies to combat commercial tobacco–related harms do not unintentionally perpetuate or exacerbate health disparities. This shift includes efforts to improve evaluation activities to better measure health equity impacts related both to outcomes and to how the policy was developed and implemented.

Learn more about our equitable approach to evaluation for commercial tobacco prevention at the point of sale. Then, explore our lists of sample metrics for measuring the community impacts of policy partnership in four areas. Everything presented in this tool can also be downloaded in a single guide that includes all of the metrics as well as space for notes.

This study assessed support for commercial tobacco retail policies among adults. Overall, 62.3% of adults supported a policy prohibiting the sale of menthol cigarettes, and 57.3% supported a policy prohibiting the sale of all tobacco products. A majority of adults supported tobacco retail policies aimed at preventing initiation, promoting quitting, and reducing tobacco-related disparities. These findings can help inform federal, state, and local efforts to prohibit the sale of tobacco products, including menthol cigarettes.