Social Media 101: Environmental Strategies, Marketing, Branding & Recruitment

Social Media 101: Environmental Strategies, Marketing, Branding & Recruitment – September 1, 2026

10 a.m. – 1 p.m. EST

This training helps participants leverage social media platforms —including YouTube, Instagram, Facebook, Snapchat, LinkedIn, and Podcasts—to advance prevention, behavioral health, fundraising, and brand awareness. Participants will learn to design compelling content, use paid advertising, track analytics, and build engagement strategies that resonate with target audiences.

Objectives:

1. Explain key functions of major social media platforms and how they support prevention, behavioral health messaging, fundraising, and brand visibility.
2. Identify evidence-based strategies for creating engaging digital content tailored to diverse audiences across YouTube, Instagram, Facebook, Snapchat, LinkedIn, and podcasts.
3. Describe how to use analytics and paid advertising tools to measure reach, improve engagement, and strengthen campaign effectiveness.

Presenters- Alexandria Kohn and Tracy Johnson